Thursday, October 13, 2011

Marketing Your Art

Everyone tells us that if we want to sell our art we have to get out there and market it. Most artists I know would rather clean bathrooms than market themselves. Others of us, however, are doing an extraordinary job of it. I happened to bump into a YouTube video of just such an artist, a man with an amazing imagination for marketing. 
Matt LeBlanc is an abstract artist from Dieppe, New Brunswick, Canada. He has a background in advertising and talent and imagination for using social networking--Facebook and Twitter--for marketing himself.
He has made several YouTube videos but this one he made especially to compete for an Excellence Award in Marketing offered by the Moncton, NB Chamber of Commerce.

And of course, the library has art marketing books for you. Here are a couple of our more recently published ones:

How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moor

Selling Art without Galleries: Toward Making a Living from your Art by Daniel Grant